informationBusiness Administration Department, School of Management, Zhejiang University of Technology
Yangchun Li holds a PhD in Economics and Business Science from the University of Granada, Spain. His research direction are in online shopping returns management, social media business realization, e-commerce strategy and digital business models, key issues in the e-commerce economy, and online shopping consumer behavior. He is a lecturer in Business Administration, School of Management, Zhejiang University of Technology. Participated in the e-commerce textbook Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation (fourth edition). He was a member of The Organizing Committee of The Digital Marketing & eCommerce Conference (2020 Edition). Participated in e-commerce related research as a leading researcher. He has published e-commerce related papers in ABS Samsung journals and A-level journals of management Science selected by the Management Science Department of National Science and Technology.