Keynote Speakers Details


Prof. Elodie Jouny-Rivier /Professor

ESSCA School of Management, France

  • Co-creation/Crowdsourcing
  • Kids Marketing
  • Social Media Influencers

Dr. Elodie Jouny-Rivier is a Professor of Marketing at ESSCA School of Management, France. Her research interests lie in Co-creation/Crowdsourcing, Kids marketing and Social media influencers. She has more than 10 peer-reviewed articles published in related International Journal and has more than 25 conferences articles. She is now a member of the Editorial Review Board of International Journal of Consumer Studies. She is also the leader of the ESSCA marketing research group and organizes regular meetings such as paper development workshops, or Meet-the-editors. She has also created and organized the MASCIK Workshop, a multidisciplinary workshop for sharing open and collaborative innovation knowledge. The 4th edition will be held in ESSCA Paris campus in December 2024.